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What Does Your Brand Sound Like? — An Audio Branding Primer

What Is Audio Branding?

You may not realize it, but audio branding is everywhere. It’s in the solid sound that a car door makes as it closes so you have a feeling of security. It’s in the melodic tones produced by modern appliances, so chores feel like accomplishments to celebrate. It’s integral to creating a sense of expectancy as your favorite shows come on. When you hear it, you feel it. But what does this have to do with healthcare?

Marketers view brand awareness and associated goodwill as a savings account. You build it up over time in anticipation of cashing it in when consumers enter the market for services. But people usually don’t want to think about healthcare unless they have an immediate need.

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