The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.
To find out exactly how those changes are unfolding, we surveyed Target Marketing readers about their omnichannel strategies, budgets and plans. The following is only a portion of the findings released in that report, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience.”