Creative agencies were forced to quickly shut down any productions that required live shoots during the pandemic’s early days. IPV’s report suggests that video remains a top priority for creative agencies despite new challenges that come with remote production, which should be welcome news for brands as consumers’ video viewership grows during lockdown.
IPV’s report looks at how creative agencies Foote, Cone, and Belding (FCB), Wavemaker, GMR and Mustache adjusted to new circumstances such as shifting work to post-production. Additionally, 63% say they want to leverage cloud-based tools to assist with video production.
