An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course.
Yet being on platforms like Facebook and TikTok doesn’t just mean posting images or buying ads. It means engaging more thoroughly, including through intermediaries or social media influencers.
