The first text, AKA “short message service” or SMS, was sent 26 years ago, in 1992. Since then, SMS marketing has grown in usage alongside the mobile phone, even sparking a new kind of linguistic shorthand in the heydays of the early noughties.
Today, we may have dropped phrases like “2nte” or “ROFL,” but the simple SMS remains steadfast in use. There has, in fact, been something of a resurgence in the popularity of SMS — even in the face of modern messaging options, such as Facebook Messenger and WhatsApp.
