Small businesses have a unique opportunity when it comes to text message marketing. Unlike larger businesses, small businesses can communicate one-on-one with their customers in a more intimate fashion. This is one main reason why text message marketing campaigns are so powerful—they allow you to connect, engage and build more of a personal relationship with your customers.
What is a Text Message Marketing Service?
A text message marketing service is SMS (short message service) software. The platform’s SMS marketing tools and features are used by businesses to curate and send message-based texts to a targeted list of phone numbers they acquire from their customer base.
