If there’s one thing consumers want more of in 2021, it’s video. Sixty-six percent of people would rather watch a short video about a product or service over reading something, and 68 percent of them will watch a video in full if it’s under a minute long. For entrepreneurs, that’s important to note, because video drives more engagement than any other type of content on platforms like Instagram. So what are you waiting for? We know video works, it’s time you learn how video marketing can help your business.
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