Automation is everywhere. There’s no way around it.
In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects.
With every technology update (good or bad), there’s always some give and take from the marketing community on how to avoid or outsmart automation, or how to lean into the newest technologies.
Automation used to be a word to be feared because it implied that you had to know how to code.
