While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or succeeding in many of the other techniques of digital marketing today. So it’s no surprise that marketers are allocating 27% of their budgets to this tactic. Here’s how they’re spending those content marketing budgets.
Content Marketing Budget Priorities
The content marketing budget is generally not just responsible for creating content, but distributing, managing and measuring it as well.