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75% of people unlikely to use branded hashtags, survey finds

September 2, 2020

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create content. Because people trust the opinions of peers more than what brands say about themselves, customer reviews can be an effective UGC marketing strategy.

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