B2B content marketing tends toward common pitfalls. There’s often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion.
Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, blog posts, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.
