You’ve got to know what’s out there if you’re going to attract the audience you want. The best content in the world won’t gain any traction if someone else said the same thing 15 minutes ago. So it’s worthwhile to evaluate your content marketing in relation to what’s already out there. Here are three steps to completing a competitive content marketing review:
Step 1. It’s Not About Your Competitors’ Content (Yet)
You may be tempted to fire up your browser, do some searches for the terms you want to rank for, and see who and what pops up.
