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Why data mining is the future of online retailing

December 24, 2015

Via: Econsultancy blog

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Data mining is the act of scanning the web for data points and collecting them to use in your business.

This data can be anything, from competitor prices to customer cart abandonment rates.

As long as you’re monitoring and collecting, it’s considered data mining. It can sound daunting, but it’s actually become quite simplified over the past couple of years.

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