Marketers and businesses are increasingly using AI to automate functional processes as well as customer interactions. AI has been shown to help brands understand their audience better, reach them at the right times, improve the accuracy of marketing campaigns, and enrich user experience, ultimately leading to cost savings and better ROI.
The question marketers are failing to ask, however, is “Are consumers satisfied with the buying experience?”
The paradox of today’s data-driven, AI-driven marketing is that despite a large number of channels that provide information and customer service (Hello, chatbots!), consumers are craving more human experiences.
