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Meta Is Consolidating Its ML-Powered Ad Offerings Into One Portfolio

March 22, 2022

Meta is bringing all of its automated ad products together under a single roof.

Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated tools, including lookalike expansion, automated app ads and automatic placements, as well as the future home for other automated products in the works.

The suite, announced on Tuesday, should make it easier for advertisers to find, use and get value out of Meta’s automated ad offerings, according to a blog post by Goksu Nebol-Perlman, VP of product marketing for Meta’s ads and business products.

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