Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously did not have insight into, such as which members have financed their vehicles. When a dealership that has a relationship with Amplify helps a customer finance a car loan, that customer has now created a relationship with Amplify.
