Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case.
Listen to revenue and marketing operations specialist Kelly Jo Horton. “When you think of your marketing organization structure you have to take into consideration talent, budget and the maturity of your marketing and sales departments,” Horton said at MarTech. “These roles can sit in any number of organizations and the organizational structure will dictate level of efficiency and job satisfaction.”
