Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy.
Mobile gamers play an average of 10+ hours of games per week and 57% admit to playing more games on smartphones than they did five years ago.
Parents (58%), Gen X (54%), and women (52%) are the most likely to play multiple times per day.
