Impressions for audio ads on YouTube were higher than for video ads on the platform, according to a new case study from Creatopy, the ad design platform.
Between April and May, the agency ran YouTube audio and video ad campaigns, allocating the same budget ($3,399.50 total and $100 daily) to each campaign to see which would perform better.
The goal of the campaign was brand awareness and reach with a target CPM bidding strategy.
