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Will AI replace SEO professionals?

February 5, 2024

It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder.

“Will AI replace SEO professionals?”

No, I don’t believe it will. But there is palpable fear in the industry, and understandably so.

There are people nervously considering side-moves into more stable professions. But what even is a stable profession when AI seems to encroach on them?

Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. So why does this time feel different?

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