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Does HTML structure matter for SEO?

February 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO.

He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the SEO controversy.

Being unable to avoid controversy, I couldn’t help but jump in – in an attempt to clarify a few common points and misconceptions I keep seeing pop up.

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