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Where Your Brand Is Going Wrong With Paid Social

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error.

We all know that the only constant with social platforms is change; you simply cannot build your brand effectively via paid social advertising if you’re not continuously examining, learning, and refining your approach.

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