It’s easy to get stuck in a routine with your B2B PPC program.
You monitor your paid search campaigns and optimize them. And they seem to be working well.
So why change anything?
In short, the reason is that you don’t know what you might be missing.
Without question, lots have changed this year (to put it mildly). And I’m sure these changes have impacted your industry, business, and competitors.
We’ve also seen plenty of changes in online advertising networks with lots of new functions and changes to existing functions.
