Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates — and the churn of the competitive landscape in your industry — may make SEO feel like a game of whack-a-mole, attention to the fundamentals can make all the difference to your SEO success.
Focus on SEO Fundamentals to Start
No surprise, the first things you should examine are the fundamentals. Your page titles and headers should be keyword rich, as should your copy.