In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict.
And so Google announced last week that another change is coming to keyword match types.
Broad match modified keywords will cease to exist and their functionality will be absorbed into phrase match keywords.
As a big advocate of using technology to keep your sanity when Google makes changes that would otherwise take up a lot of time to adapt to, I am sharing another free Google Ads script—this one to help predict the impact that Google’s latest change will have on your accounts.
