There were a lot of great questions during SEJ eSummit around audiences, so this month’s Ask Me Anything About PPC installment is a helpful cheat sheet on:
- What are audiences?
- How do I use them?
- When should you adjust your audience strategy?
Important note: this post will only cover audiences from the Google suite of ad channels.
What Are Audiences in Paid Media?
Audiences are groups of people who have:
- Completed specified actions (remarketing).
- Demonstrated specified behaviors (in-market/custom intent/affinity).
- Opted in to share their contact info with you (customer match).
