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How to Perform a SWOT Analysis for SEO

February 18, 2021

Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an overwhelming amount of data.

With limited resources, it’s important to focus your attention on those items which will provide the biggest return on your investment of time and resources.

One way to establish such a focus is to first conduct a SWOT analysis of your web presence to identify areas of priority from keyword, content, technical, linking, and competitive perspectives.

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