With the busy season upon us, you want your PPC campaigns to be in the best shape possible.
Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success.
1. Align and reassess client objectives
Campaign performance is only as good as its ultimate objective. Just because you see year-over-year (YoY) revenue growth or improved return on ad spend (ROAS) doesn’t mean you can get the party poppers out.
What is the client’s priority objective? Has this changed? Is it still revenue growth? Or has it shifted more toward lifetime value (LTV) or profitability?
