Bad brand reputation happens quickly on the web. Google urges SEOs to focus on building quality sites that provide a good user experience. Specifics on how exactly this is achieved are distilled into the acronym E-A-T, which stands for Expertise, Authority and Trust.
This simple acronym has a lot of complex elements bound into it. Instead of presenting an airy discourse on how Google defines quality, an exercise much like considering the medieval problem of how many angels can dance on the head of a pin, let’s focus on three practical tactics you can do to improve your site’s quality score.
