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22 Possible Reasons Why Your Site Traffic Dropped

Websites exist to be visited, but visits can mean different things for different sites.

For media sites, for example, traffic can be a source of income from advertisements. For ecommerce retailers, traffic translates to direct sales.

Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on your content is enough to count as a win.

No matter what your site is about, traffic = customers.

And in search engine terms, ranking = traffic = customers.

So when your search ranking drops – or your traffic drops – that’s a problem.

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