Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Adobe Stock

Video Startup Firework Claims Livestream Shopping Could Take Off In The US

August 22, 2022

Via: AdExchanger

Category:

Livestream shopping is nowhere near as popular in the US as it is in China.

In the US, “live commerce” is still a buzzword, said Vincent Yang, co-founder and CEO of commerce platform Firework. Livestream shopping is less than one percent of US ecommerce, he said, whereas in China it’s expected to make up nearly a quarter of the ecommerce market by 2023.

The difference lies in social media.

Read More on AdExchanger