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U.S. paid search spend forecast to hit $110 billion in 2023

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast.

Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%.

Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. This segment is projected to be near $30 billion in spending in 2023.

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