It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement.
In yet another TikTok-led trend, Facebook and Instagram have both added co-creation options in recent months, providing a means for users to collaborate on posts, with Twitter becoming the latest to try out collaborative tweets.
That could be handy for influencer collaborations and cross promotions, facilitating reach to the audiences of both users in the app.
