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Why ‘modelers,’ the data experts in marketing technology, are so needed now

September 4, 2020

Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. It just might be that one of those personas—the modelers—is the hottest role in martech.

“Really their expertise is around the data, and this is not just like looking at a dashboard or, you know, running a report in Hubspot or something,” he said during a recent Martech Live session.

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