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Identifying and Engaging Your Most Valuable Audience Segments

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and something different from your brand experience.

To optimize your audience development strategies for 2020, you need to first identify these audience segments and then determine a plan for engaging with and growing each segment.

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