Hate it or love it, social media is an unavoidable part of online marketing.
With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building.
But how many followers are actually active on social media?
People around the world spend about two and a half hours on social media platforms every day.
And remember: that’s just the average.
Some will spend far more time.
