TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to choose where their content is displayed.
What does it mean. The TikTok Inventory Filters give advertisers three layers and tiers of video inventory. These tiers are created by TikTok’s own policies as well as industry-standard GARM Brand Safety Floor and Brand Suitability Frameworks. Advertisers can choose their desired tier within the Ads Manager.
