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Why Social Media Customer Service Is the New Marketing

February 24, 2016

The vast majority of businesses are actually quite terrible at customer service when it comes to complaints/problems. You may think of those few times that the company really came through on a problem, but those one-offs are statistically not the norm.

Given that a recovered customer can have 20 times the impact of advertising on sales, it’s high time for businesses to change their approach to haters.

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