We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?
We analyzed data from more than 100 companies to paint a picture of consumers’ research and purchase behavior on mobile and desktop. Part of the challenge we have found is that people use their mobile devices differently and more often than they use their desktop.
