You could call Super Bowl 50 Twitter’s Super Bowl. The game is the messaging service’s opportunity to prove its ultimate value as the second screen for real-time conversation around live events. This has always been Twitter’s main focus, but it has never been more essential than now, as the company is under new leadership and faces more doubters than ever.
Twitter as a “force multiplier for TV has never been truer,” said head of content Stacy Minero. Last year, 29 million people discussed the game on the platform, up 21 percent from the year before.
