While TikTok faces regulatory hurdles, its launch of a channel on Amazon Fire TV could help the app to reach the growing audience for video-on-demand (VOD) and over-the-top (OTT) services as more U.S. households connect their TVs directly to the internet. Amazon Fire TV is one of the leading OTT platforms, with an estimated 71.2 million users in the U.S., researcher eMarketer estimates. TikTok can potentially reach a massive audience with programming that highlights its most popular creators and influencers.
