If you’re a brand looking for Web cred, you can’t go wrong with money, memes and messaging. That’s why marketers will be looking at a few apps and sites that remain under the mainstream radar, places like Imgur, Kik and Venmo.
These are highly trafficked digital domains but have not quite reached the level of Instagram, Snapchat or Pinterest.
Brands want to play in these kinds of places for two main reasons.
