Top

How to Use Click-to-Call Buttons to Maximise Marketing Effectiveness

Don’t write off the humble telephone just yet, it’s still a powerful engagement and conversion tool. Google consumer research found that 70% of mobile searchers use click-to-call buttons on websites and half find it extremely important to be able to call the business when they are about to make a purchase.

So click-to-call is useful beyond simple search buttons as it’s great for generating inbound calls, and is seen as most important for mobile users in the crucial purchase phase.

Read More on Digital Marketing Magazine