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Instagram Adds Reels, Shop Tabs to the Home Screen on Its Apps

November 12, 2020

Via: Adweek

Instagram unveiled the first significant change to the home screen on its Android and iOS applications for quite some time with the addition of tabs for its Reels TikTok-like short-form video creation feature and its Shop ecommerce destination.

Head of Instagram Adam Mosseri said in a blog post, “We don’t take these changes lightly: We haven’t updated Instagram’s home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity.”

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