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Instagram Ad formats: Best practices for effective ad creative

December 14, 2023

Via: Search Engine Land

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Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers.

Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers.

This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement.

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