How to Perform Creative Testing on Facebook and Google

The success or failure of user acquisition advertising campaigns comes down to creative testing.

Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management and audience selection have leveled the playing field even more.

But creative is still an opportunity. The algorithms can test different creative elements of ads, but they cannot create those elements. Creative is still best done by human beings.

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