Instagram is a highly visible and shareable social media platform.
Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram.
Over the past several years, Meta has unified Facebook, Instagram and (to a lesser extent) WhatsApp into an integrated ad platform.
Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads. This article will discuss each.
