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How engagement trumps headlines: the election in social media

October 29, 2020

President Donald J. Trump’s Twitter feed has been one of the major sources of news headlines for the past four years, and as of this month, it’s the sixth most followed account on the platform. But that obscures the real news, according to a new report from Socialbakers, the social media management and measurement platform.

On key metrics, former Vice-President Joe Biden is outperforming @realDonaldTrump.

Biden’s Twitter game. For one thing, Biden’s previously sluggish Twitter presence grew steadily as he became a strong contender for the Democratic nomination, and reached a peak in August after he took top place on the ticket.

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