Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for being inauthentic in their appeal such as their appearances, lifestyle, and what they say and do. We are in the age of de-influencing.
Today’s society is moving away from overly indulgent consumerism and faux authenticity to more mindful actions and behaviors that favor community and authenticity. This shift in mindsets is reflected in the type of content that’s being generated and how people buy products and services.
