Many brands are just now discovering TikTok. If you’re struggling to understand how it works and how your brand can make the most of it, TikTok has some video tips.
TikTok has shared the following four video best practices for brands.
1. Go full-screen. TikTok advises using a 9:16 aspect ratio for videos. In the past, TikTok has said vertical videos perform best on TikTok.
2. Tell a short story. TikTok recommends a length of 21 to 24 seconds. The company also advises never to publish a video that is shorter than 10 seconds. (TikTok videos can be up to 10 minutes.) Another past tip from TikTok: use video captions. These can help add context to the story in your video.
